Are you ready to set up your email campaigns so that they actually work? Buckle up, because I’m about to take you on a wild ride filled with a whole lot of sales know-how.
The Subject Line
First things first, let’s talk about the importance of a catchy subject line. You know that feeling when you wake up in the morning, bleary-eyed and scrolling through your inbox, and you see an email with a subject line that makes you do a double-take? That’s what we’re going for here. You want your subject line to be so attention-grabbing that your prospect can’t help but click on it. We arrive at these gems through A/B testing of different options.
The Body of the Email
Now, let’s move on to the body of the email. This is where things get tricky. You want to strike a delicate balance between being informative and being entertaining. Nobody wants to read a dry, boring email that’s just full of text. On the other hand, you don’t want to go so overboard with images that you are not giving your prospects anything they can use.
So how do you find that perfect balance? It all comes down to knowing your audience. What are their pain points? What motivates them? What kind of language do they respond to? Once you’ve answered those questions, you can craft an email that speaks directly to their needs and wants, while also keeping them engaged with your brand. Always make your prospect the hero of the story!
The Call-to-Action
And of course, no email campaign is complete without a strong call to action. Don’t be afraid to be bold and direct here – after all, the whole point of the email is to get your prospect to take action. Whether it’s clicking through to your website, scheduling a demo, or signing up for a free trial, make sure your call to action is crystal clear and impossible to ignore.
What is the difference between a sales and a nurture email campaign?
We typically set up a sales campaign of 6 emails that go out once per day, with the final two 3 hours apart after a prospect joins our email list. Immediately after the prospect completes the sales campaign we put them into a nurture campaign. The nurture campaign drips emails once a week with the following formula: 5 informational emails followed by 1 sales email.
So there you have it – the keys to setting up email campaigns that are both informational and effective. Remember, the key is to know your audience, keep things light and engaging, and always, always end with a strong call to action.
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