Make it Mobile-Friendly
Research shows that a large percentage of website traffic now comes from mobile devices, so reinventing your website so that it is optimized for smaller screens is crucial. Make sure your website is responsive and functions properly on all devices. Choose a website template that is scalable across all platforms and test it on as many devices as you can.
Improve Website Navigation
Clear and intuitive navigation makes it easier for users to find the information they need, reducing bounce rates and increasing engagement. Make sure your website has a clear structure and that visitors can easily find what they are looking for. You only have seconds to capture a visitor’s attention. Don’t confuse them with too much navigation at the top of your home page. Keep the majority of your links on the bottom of the site.
Enhance Website Design
A modern, visually appealing design can make a big impact on user experience, making it more enjoyable and engaging to interact with your website. Research shows that people’s eyes follow either an “F” or a “Z” figure when reading web pages. And they only scan…they don’t read every word. Keep your design open with lots of white space to draw your visitor’s eyes toward what you want them to focus on.
Add High-Quality, Engaging Content
Regularly updating your website with blog posts, articles, and other content that is relevant and interesting to your audience will help drive traffic to your site and increase engagement. You can only improve your search engine results position by adding new content or improving existing content. Leaving your site sitting with no changes will never get you where you want to go.
Use Multimedia
Adding images, videos, and other multimedia content can help break up text and help you to tell your organization’s story in a quicker and more succinct way. Since “a picture is worth a thousand words,” you can use them to convey a lot in just a glance. Make sure your images are conveying the right message. Videos should reiterate what has already been said in words on your site.
Need Help Reinventing Your Website?
Are you thinking, “I want to reinvent my website for success! But I have no idea how to do what you’ve said.” That’s where we come in! If you’re ready to chat, then click on the button below to Book an Appointment. You also may want to check out our Services page and our FREE Guides.
